Sorenson-2010 Positive Effects of Negative Publicity: When Negative

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reference-type: Journal Article
author: Sorenson, Alan and Berger, Jonah
year: 2010
title: Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
journal: Marketing Science
volume: 29
number: 5
pages: 815-827
otx-key: Sorenson-2010

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